DoorDash® set out to fight plastic pollution, one heroic spoon at a time. This campaign uses bold, comic book-style visuals to show that reusable utensils aren’t just better for the planet. They’re also stronger, sleeker, and way cooler than their flimsy plastic counterparts. With eye-catching stickers, a video ad, and an in-app pop-up game, customers were encouraged to ditch the disposables and join the movement.

*In collaboration with Lourdes Rubione